Jack Mallek, center, of Sioux Falls, puts on his tweed coat outside the first stop of the Falls Area Bicyclists' Tweed Ride Sunday, Sept. 27, 2015, at Half Baked Cupcakes in downtown Sioux Falls. "This is the first time we've done this," said Chris Parsley, president of Falls Area Bicyclists. One of the goals of the event was to showcase some local businesses, and to show people that it's easy to ride to those local businesses, Parsley explained while at the ride's first stop, Half Baked Cupcakes. "It is kind of fun to get dressed up and do silly things like this," Parsley added.